Site selection analysis is a critical process that involves a comprehensive assessment of potential locations for a business operation, such as a new store, manufacturing plant, or office. It entails gathering and analyzing various factors, such as market socioeconomics, competition, transportation and infrastructure, labor availability, real estate costs, and regulatory environment. By conducting this analysis, businesses can make informed decisions about where to establish or expand their operations while considering the strengths and weaknesses of each potential area.
The results of a site selection analysis can guide a business in choosing the location that provides the best potential for success and long-term growth.
Site selection tools are valuable resources for identifying suitable locations for retail points, including pharmacies. In our pharmacy case study, we analyzed a range of criteria, such as:
By considering these factors, we were able to determine the most favorable location for the pharmacy, which would maximize its potential for success.
Industrial site selection tools are crucial for identifying suitable locations for solar farms. To optimize energy generation and minimize risks, we analyze various criteria, such as:
By considering these factors, site selection tools can identify areas that offer the best potential for energy production, ensuring the development of sustainable energy sources.
When performing a site selection analysis with Kontur, you can expect to receive a comprehensive report that provides insights and recommendations on the optimal location for your business operations.
Includes over 80 ready-to-use worldwide layers and can be supplemented upon request with any sort of input data, such as:
A site selection analysis may also include a competitive investigation that analyzes the strengths and weaknesses of other businesses within the area, as well as any potential threats or opportunities.
A location selection analysis typically incorporates a detailed investigation of location-based data such as covered population, demographics, competition, labor accessibility, and infrastructure.
After researching, a report will suggest the most suitable places for your company’s work, considering your specific requirements and objectives.
Example: A medium-sized chain of fast-food restaurants was looking to optimize and expand their presence in the city. After analyzing a set of their current locations and the ones available for acquisition, Kontur provided a ranked list with what-if analysis that allowed the chain to open a new location in the non-covered part of the city, close one of two nearby locations that were essentially fighting for the same audience, and reject an offer to acquire a restaurant that had looked good in the offer papers but did not really add any customers to the chain.
This allowed the chain to grow their market share 10% and build up their presence on the emerging market of food delivery without growing their operational expenses.
When conducting site selection analyses, potential threats to business operations, such as environmental risks in a specific location, are also taken into account.
In general, a site selection investigation can provide valuable insights and data-driven recommendations that can assist you in making informed decisions about where to establish or extend your business operations.
If you’re in the business of selling goods or services, then you know how important it is to get them to your customers as quickly and efficiently as possible. One useful tool for this is catchment area creation.
Kontur offers specialized basemaps that do not interfere with the display of overlayed colored data.
You can get OpenStreetMap-based map styles made with MapCSS for your products.
Kontur offers advanced mapping and data services.
Whether you face logistic challenges having just addresses you have to put on a map or if you have the whole country insured and want to estimate potential risks in case of disaster, we can enrich your data using various Kontur Platform capabilities.
Estimating losses in the event of a disaster is difficult, and initial loss predictions rarely match the actual costs.
We created an algorithm to compute monetary loss based on statistical data using Kontur Platform capabilities.
Disaster Ninja lets emergency cartographers prepare mapping tasks in minutes instead of hours.
When a disaster strikes, humanitarian mapping teams face such challenges as choosing the area that needs to be mapped as quickly and accurately as possible. Our interactive dashboard helps save precious time by presenting the event’s details and all available datasets in a succinct, visual form.
Dispatcher 112 app helps dispatchers locate the closest fire stations and send the fire brigades faster to the emergency scene.
The laconic solution includes a typo-proof address search, custom routing algorithm for fire trucks, street length, and roof area measuring tools. The technology works well for the Minsk Fire Dept. and can improve disaster response worldwide.
Get information about changes in the course of events from reputable sources via a simple service and use that to make decisions about people, infrastructure and assets faster.
Global Fires viewer visualizes fire data globally and helps find spots free from smoke pollution during wildfire season.
In case of fire unfolding outside your window, it is vital to know where to find breathable areas nearby. When a threat develops rapidly information should be available at your fingertips. Therefore Kontur has been able to gather information about fires and air quality conditions into a tool available for mobile devices in real-time.
We are building the ultimate publicly available global population dataset by obtaining and processing all available data and fixing all known issues.
It was initially developed as a fundamental part of Disaster Ninja to help Humanitarian OpenStreetMap Team take actions confidently based on data correlated with population density.
Kontur offers various tools to empower municipal authorities, urban planners, and businesses with geospatial analytics and situational intelligence for achieving smart city objectives.